About the United Nations Sustainable Development Goals (SDGs)
In our recent blog James&Co Is A Certified B Corp: Have Confidence That Sustainability Is At Our Core we reported research that half of the consumers in the USA and Great Britain want a sustainable fashion industry. However, almost as many consumers do not know which fashion brands and retailers are committed to sustainability.
This research at the fashion industry level is totally in step with the call-out by the United Nations in 2015 for all countries to work together to change the world socially and environmentally for peace and prosperity for people and the planet, now and into the future.
The call-out was in the form of an agenda of the 17 Sustainable Development Goals (SDGs). The goals all countries, organisations and individuals should work together to deliver.
In summary, those SDGs are: Help End Poverty; Eat Better; Stay Well; Learn & Teach; Treat Everyone Equally; Save Water; Use Clean Energy; Do Good Work; Make Smart Choices; Be Fair; Love Where You Live; Live Better; Act On Climate; Clean Our Seas; Love Nature; Make Peace; Come Together.
The Good Life Goals: Blueprint To Implement The Big Picture SDGsFollowing on from the UN release of the 17 SDGs, there was a collaborative effort of a number of parties to develop a blue-print for implementing 17 SDGs. The outcome of that collaboration set out The Good Life Goals. The Good Life Goals are a set of personal actions - 5 for each of the SDGs - that people around the world can take to help support the Sustainable Development Goals (SDGs). Each SDG has an emoji and the Good Life Goals are articulated in respect of each.
A component piece of developing the Good Life Goals was a research study which concluded that:
- 96% of people feel their own personal actions, such as donating, recycling or buying ethically, can make a difference to helping make the world a better place
- 88% of consumers expect brands to help them make a difference
How does James&Co align with the SDGs and Good Life Goals?
Read this blog for more about that. All comments welcome.