James&Co is a purpose-driven business that aims to achieve its objectives of bringing sustainable vegan outerwear fashion products to market and being a profitable business.
Critical to achieving our objectives is the use of fabrics which are vegan (no use of animals in their making), kind to the environment (desirably biodegradable or more biodegrable than existing choices, no hazardous chemicals in composition, low CO2 emissions and low water usage in manufacture), and compliant with local health and safety labor laws.
We have started business with the focus on ending the use of traditional polyurethane (PU) as the fabric for vegan leather and tailoring our products in innovative lab-grown and plant-based leather alternatives.
Watch this space as we introduce new styles in new fabrics including sustainable denim and sustainable wool.
Every James&Co product that is purchased by an end consumer means one less synthetic leather product made in toxic polyurethane (PU) that is purchased. Which will ultimately have the desired impact of brands ceasing to use PU and also switch to more sustainable synthetic leather textiles.
Our sustainable mission is enshrined in our corporate policy documents.
Our credibility as a brand with sustainability at its core is verified by independent certifiers.
We've written the authoritative text on why the currently most often used synthetic leather textile made with PU will be a fabric of the past.
We work to be an active contributor to the achievement of the UN's Sustainable Development Goals.
And we align with like-minded organisations to drive sustainability in fashion fabrics.