James&Co is leading the charge for consumers and brands to make the sustainable choice of womens' outerwear that is tailored in what we call 'eco leather'. It's technical names are waterborne polyurethane (WBPU), waterbased polyurethane, DMF-free PU. Large retailer Zara is also on the switch.
Get our book about why the leather look fabric commonly called vegan leather has a limited future - because of the impact it has on the environment and workers in its manufacturing process and its materials. Read about the imperatives and opportunities to make the sustainable change.its sustainable replacement we will call sustainable vegan leather WBPU (waterbased PU).
Vegan fashion demand is growing exponentially and so are consumer expectations that retailers are the font of all knowledge about the vegan products they sell. Read our 5 things you need to know about selling vegan fashion. Opportunities and tips for really making a difference.
Which Large Retail Brand Is Also Tailoring Womens' Outerwear In Sustainable Polyurethane? Help Us Make The Sustainable Choice Available To Many More.
A large retail fashion brand now requires its suppliers to use sustainable polyurethane in its faux/vegan leather products. Not traditional polyurethane. James&Co switched to the eco option in 2018. And you can help us spread the sustainable choice even further with a donation to our crowdfunding campaign.
James&Co Is The Leading Apparel Brand To Ditch Toxic Faux Leather. Join Us In The Campaign To Further The Sustainable Industry Change.
James&Co is running a crowdfunding campaign starting 17 January 2020. This will become live at Its objective is to raise funds for a marketing campaign - to promote the James&Co brand leadership in ending use of toxic faux leather for its outerwear and tailoring in sustainable eco leather. Read why traditional faux leather harms the environment and how supporting the James&Co crowdfunding campaign will be a contribution by you to making a difference.