James&Co is starting a crowdfunding campaign on the StartSomeGood platform on 17 January 2020 called 'Grow James&Co To Help Rid Toxic Faux Leather'. We aim to get out the message that faux leather/vegan leather outerwear made in traditional PU - which accounts for basically all such outerwear except for James&Co - is harmful to the environment and there are now alternative fabrics for leather look outerwear that are sustainable.
James&Co is leading the charge for consumers and brands to make the sustainable choice of womens' outerwear that is tailored in what we call 'eco leather'. It's technical names are waterborne polyurethane (WBPU), waterbased polyurethane, DMF-free PU. Large retailer Zara is also on the switch.
Get our book about why the leather look fabric commonly called vegan leather has a limited future - because of the impact it has on the environment and workers in its manufacturing process and its materials. Read about the imperatives and opportunities to make the sustainable change.its sustainable replacement we will call sustainable vegan leather WBPU (waterbased PU).
Vegan fashion demand is growing exponentially and so are consumer expectations that retailers are the font of all knowledge about the vegan products they sell. Read our 5 things you need to know about selling vegan fashion. Opportunities and tips for really making a difference.
A large retail fashion brand now requires its suppliers to use sustainable polyurethane in its faux/vegan leather products. Not traditional polyurethane. James&Co switched to the eco option in 2018. And you can help us spread the sustainable choice even further with a donation to our crowdfunding campaign.