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Cruelty-free Does Not Always Equate to Sustainable: Info To Help Make A Difference

In light of concerns expressed about the lack of sustainability of the Matt & Nat PU/PVC products in particular, and in respect of all vegan leather/faux leather jackets made from PU or PVC, it is clear that products ticking the box for cruelty-free and vegan are not de facto ticking the box for sustainable. Armed with that information consumers have the ability to choose. Choosing and rewarding responsible fashion brands that do good, over the ones that don’t, can drive the whole industry to become more sustainable and fair.

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