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From Little Things Big Things Grow: Taking Steps To More Sustainable Vegan Leather In Fashion

Can James&Co be seen as the fashion industry's Elon Musk - albeit an Elon Musk pebble?  We call out an article in a recent Sourcing Journal edition. The Tesla electric car manufacturer is highlighted as the embodiment of a business which has sustainability embedded in its strategy to co-exist with the profitability driver. For the fashion industry to respond to the  demand crisis prompted by the covid-19 pandemic - increased consumer consciousness and increased intolerance for lacking environment and social concern. If the fashion industry can follow a similar model to Tesla - bringing the cost of sustainability down and the value of it up - fashion may be able to catch up to more innovative industries currently leaving it in the dust. How...

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